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is a not-for-profit and nongovernmental policy and research organization established in 2003 to conduct research, develop policy recommendations, and implement activities in the field of the rural development.

Rural Development Fund

is a not-for-profit and nongovernmental policy and research organization established in 2003 to conduct research, develop policy recommendations, and implement activities in the field of the rural development.

Rural Development Fund

is a not-for-profit and nongovernmental policy and research organization established in 2003 to conduct research, develop policy recommendations, and implement activities in the field of the rural development.

Rural Development Fund

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Participation of members of international network “Land of Snow Leopard ” at the Forum on preserving Snow Leopard in Bishkek

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Express Poll on Public Awareness on Avian Influenza in Kyrgyzstan

Avian Influenza

Kyrgyzstan borders or has close relations with many countries which have already experienced an outbreak of Avian Influenza like Kazakhstan, China, Russia, and Turkey.  It's also located at the crossroads of migration routes for wild birds whose seasonal migration adds further risk of spreading the disease. The fast spread of the Avian Influenza and its potential devastating results for the poultry industry have increased the awareness of various government officials and the public in general.  TV and other mass media have run vivid coverage of these outbreaks with massive culling, intensive facilities' treatment campaigns, and veterinary quarantines imposed by several Governments. This media attention has helped to increase awareness about the risks and dangers of the Avian Influenza, but unfortunately the sensationalized imagery has also caused panic within some communities.  Some small backyard poultry holders have reacted to media coverage by slaughtering their birds, either because they feared the effects of the Avian Influenza within their families or they were advised to do so by representatives of local self government bodies.

 

Communication Strategy

To ensure that all segments of the population are educated about Avian Influenza, the Communication Strategy must be tailored to target specific audiences and the appropriate channels of information must be identified. A clear picture of the current country context is necessary to understand how best to distribute information. This study was undertaken as a part of the Communication Strategy and as a building block of the communication program and action plan.

A rapid survey was conducted because birds migrate south through Kyrgyzstan in the fall, increasing the risk of transmitting the disease.

 

Main research objectives

- provide policy makers and major institutions involved in preventing and combating Avian Influenza with a general picture on public awareness of the phenomena;

- define which sources of information are most trusted and effective; and

- identify which channels of information could be used for transferring information in pre pandemic and pandemic times.

 

The most appropriate way for obtaining descriptive information from a large number of people was to use a questionnaire as a major method of data collection. Two different types of questionnaires were selected, one for adults and one for children, since some important variables for these two age groups are different.  At the same time, some questions in these questionnaires were standardized in order to collect overall responses to some queries, such as awareness facts on the Avian Influenza.

 

It was decided to conduct a survey using cluster sampling which involved dividing the population into a number of units, each of which contained individuals having a range of characteristics. These three clusters were based on three type of settlements:

- urban

- rural

- remote rural.

 

They were selected non randomly around the country with consideration North vs. South factors. Bishkek was surveyed as a separate cluster. The resulting survey covered 12 towns including Bishkek, 27 villages and 12 remote villages.

 

General recommendations on results

Hierarchy of information needs:

- how AI is prevented and treated in human beings;

- what to do in the case of an AI outbreak and the need to report, and

- how AI is prevented and treated in poultry.

 

1. People think that National TV should be used as a major mean of information dissemination.

2. News programs are the most appropriate method of dissemination of information on AI among adults. Children prefer to know about AI through special films or animated cartoons.

3. Remote areas will need to rely on formal institutions and printed materials.

4. Special and detailed information should be delivered by veterinarians and health workers.

5. Printing information should be delivered at the markets, shops and in educational institutions.

6. Among local institutions, schools are the most important, particularly for targeting children.

7. Pamphlets, brochures, and advertisements should include pictures and illustrations as well as text.

8. There is a heightened need for information about AI because the public feels less certain about poultry diseases than it does about diseasing concerning traditional livestock, like sheep.

9. People prefer interactive way of receiving information on AI.

Rural Development Fund

Geologicheskiy str., Office 1

Bishkek, 720005, Kyrgyz Republic

Phone: +996 (312)590828 

Mob. phone: +996 (770)330106 

Email: general@rdf.in.kg

© RDF 2008 - 2015


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